Why SEO as a marketing technique is so good.
We spend a fair amount of time talking about techniques for SEO and how things work within the engines. What I would like to take a moment to do is discuss why SEO is so useful as a marketing tool.
I think that for me the main reason that organically optimising your business to be found on the internet is so powerful, is that you are only paying to be found by people actually looking for what you sell.
If you place an advert for printed material in the newspapers, or on the television, hundreds of people who don’t want anything printed will see the advert. You are having to pay to show your advert to people that have no interest in printing and are never going to buy from you.
However, if you spend money budgeting to have the term banner stands optimised, then everytime some searches for banner stands you will be found. Not only that, the people that have found are not only searching for printed material, they are specifically searching for banner stands, so the likely hood of them converting into customers are incredibly high. So it is the targeted nature of the money spend that makes it powerful.
The other thing is volume of traffic. On average, just under five thousand people a day search on the term pet insurance. As such, if you are selling pet insurance, and you appear in the top of the listings for pet insurance, you are quite likely to get a huge amount of visitors to your website and thus make a lot of money of the back of that.
If you are reading this you probably already have an understanding of all this, so perhaps I am preaching to the converted a little. Optimise your website, in the long term it is more than worth while.